Food for Thunkt :: Angry Birds IRL

This little video may seem like a gimmick for a fickle love affair people are having for Angry Birds. Sure, I played the game for a while, liked it alright, uninstalled it from my phone, done. I moved on while it seems thousands if not millions of others have not. But in watching this video I realized something about passion. Behind this (and many other AB videos) there is a passion for a brand, and this passion has lead to thousands and thousands of hours to create, recreate, construct, shoot, and edit Angry Bird videos. And all this for a little gimmicky finger game. So how do we learn from this? I’m not suggesting the Church comes up with an Angry Birds counterfeit called, Joyful Words, where one can catapult little Bibles. But in observing how people rally behind brands, how do we communicate our causes into get similar of participation?

Here are some more Angry Bird lovin’: